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Two Big 12 teams that have seen their seasons head south in a hurry face off Friday, when Baylor meets Texas Tech in the Texas Farm Bureau Insurance Shootout at AT&T Stadium – better known as the fancy home of the Dallas Cowboys – in Arlington, Texas.

It’s the season finale for the Red Raiders, who once entertained bowl hopes before enduring a three-game losing streak that includes a 66-10 trouncing at Iowa State on Saturday, while Baylor has lost four in a row after a 6-0 start.

Texas Tech’s 56-point loss at then 2-8 Iowa State easily was the low point of the Kliff Kingsbury era. “This community, the university, this program obviously means the world to me, and that performance was as embarrassed as I’ve been,” Kingsbury told reporters.

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