The Cleveland Browns will honor National Breast Cancer Awareness Month throughout October, in partnership with the American Cancer Society.

This year, the National Football League and the American Cancer Society are expanding their efforts to support the fight against cancer through the “Crucial Catch: Intercept Cancer” campaign. After nearly a decade of supporting breast cancer, the NFL and ACS have evolved the campaign to address early detection and risk reduction efforts for all cancers to increase their impact.

The Browns elected to continue their commitment toward raising awareness and funds for breast cancer testing and research with the American Cancer Society. The team will host its dedicated breast cancer awareness game during this Sunday’s matchup against the New York Jets. The game is presented by University Hospitals.

During pregame, the Browns will recognize breast cancer survivors during the presentation of a custom pink ribbon banner. Honorees were nominated by loved ones and selected through an open-nomination process, in collaboration with the American Cancer Society.

Additionally, University Hospitals Seidman Cancer Center’s Director of Breast Center Operations Dr. Jill Dietz will serve as the team’s First and Ten Coin Toss captain, celebrating her exceptional work in her field, as well as her volunteerism throughout the year.

On Tuesday, the Browns, including OL Shon Coleman, TE J.P. Holtz, QB DeShone Kizer, OL Marcus Martin, DL Larry Ogunjobi, DL Danny Shelton and TE Randall Telfer, visited patients who are receiving treatment for various types of cancer at University Hospitals Seidman Cancer Center. The team also spent time in the hospital’s Breen Breast Health Pavilion and delivered Browns hats to Le Salon, a free nail and wig salon part of the American Cancer Society Wig Salon Program for patients in the UH Seidman Cancer Center.

Additionally, FirstEnergy Stadium will once again be lit in pink throughout October to bring additional awareness to the platform during BCA month.

Prior to Sunday’s contest, Zeta Tau Alpha alumnae and collegiate members will #give10 while distributing 20,000 pink ribbons on Dawg Pound Drive and FirstEnergy Stadium entrances to raise awareness and show support. This marks the 15th consecutive year that the Browns and ZTA have partnered for the initiative, which has resulted in ZTA volunteers providing more than 300,000 THINK PINK ribbons to Browns fans.

Since 2009, more than $18 million has been raised for the American Cancer Society through the partnership with the NFL. Money raised through Crucial Catch this season will be directed towards support of three screenable cancers: breast, colorectal and cervical. Funding will continue to support the American Cancer Society’s Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, which provides outreach and cancer screenings to individuals in underserved communities. Since 2012, grant recipients have contributed to more than 152,000 screenings and more than 344,000 education and outreach interventions. In Cleveland, Circle Health Services received a $75,000 grant from this partnership to help serve the community with much needed cancer screenings and will be hosting a Crucial Catch Day screening event on October 28 at their Euclid Ave. location.

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